Make | AI Workflow Automation Software & Tools

Make is a cloud-based, no-code automation and integration platform (formerly known as Integromat). It lets users visually design workflows that connect thousands of SaaS apps and APIs, increasingly with AI agents and tools embedded in those flows. It targets both individuals and enterprises that want to orchestrate complex, cross-tool automations without writing code.

Key facts

• Type: Cloud-based SaaS automation platform
• Former name: Integromat (rebranded to Make in 2022)
• Owner: Celonis (acquired Integromat in 2020)
• Initial release of platform: 2016
• Website: make.com

Background and history

Make originated in Prague as a project of Czech company Cloud Service, founded by a group of local entrepreneurs in 2013. The service launched publicly in 2016 under the name Integromat, focusing on visual integration of online services via APIs. In 2020, the company was acquired by German process-mining firm Celonis, and in 2022 the product was rebranded as Make to reflect a broader automation and innovation vision.

Core platform and features

Make provides a visual scenario builder where users drag and drop modules representing triggers and actions across apps and services. Workflows (“scenarios”) support conditional logic, data transformations, real-time processing, and HTTP/webhook connectivity to arbitrary APIs. The platform integrates with thousands of applications and increasingly incorporates AI: prebuilt AI modules, AI-assisted building (“Maia”), and AI agents that can act across multiple workflows.

Positioning and use cases

Make competes with other iPaaS and workflow tools such as Zapier and enterprise integration platforms. Typical use cases include marketing and sales automation, syncing data between CRMs and other systems, operations and IT automation, customer support workflows, finance back-office tasks, and internal productivity bots. Its emphasis on a visual-first interface and growing AI capabilities is aimed at “citizen developers” and teams that want powerful automation without traditional software development.